An Amazon delivery man pulls a delivery cart full of packages during the annual Prime Day promotion in New York City, June 21, 2021.
Brendan McDermid | Reuters
Amazon said Monday it is adding a handful of retail brands to its same-day delivery offering for Prime members.
For starters, Amazon offers same-day delivery from clothing brands PacSun, Diesel and Superdry, as well as vitamin store GNC, in 10 cities across the US. The service is free for Prime members when they spend $25 or more, or $2.99 if they spend less than $25, Amazon said.
Some participating retailers also allow shoppers to order items online and pick them up in-store.
CNBC previously reported that Amazon was testing a similar model with its Flex delivery drivers, collecting packages from retailers in malls and delivering them to customers.
Amazon continues to invest heavily to make one-day and, in some areas, same-day delivery standard for its Prime members. The company has expanded the number of eligible products for one day and now has “thousands” of items that can be delivered in a few hours.
Consumers are demanding ever-faster delivery speeds from online retailers, as evidenced by the explosion of ultra-fast supermarket platforms over the past year. Retailers have also jumped on the trend by partnering with on-demand delivery services such as DoorDash, Uber’s Postmates, Instacart, UPS’ Roadie and Target’s Shipt. The collaborations often enable consumers to receive a new t-shirt or dress within hours.
With the new partnership, retailers will fulfill orders from stock in their stores and a Flex delivery person will pick them up from the retailer. This allows Amazon to get online purchases to buyers even faster.
Amazon isn’t the only company looking beyond warehouses to fulfill ecommerce orders. Walmart and Target are leveraging their large physical footprint to accelerate deliveries in hopes of increasing their e-commerce market share.
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